* WOW * ....BEYONCE

'Obsessed' Makes Beyonce's Star Shine Brighter !!!

Moviegoers got a little obsessed with Beyonce Knowles this weekend, propelling her film to an easy No. 1 at the box office.

Obsessed racked up $28.5 million, according to studio estimates from tracking firm Nielsen EDI.

The debut was almost $10 million more than analysts had projected, and executives at Sony Pictures, which released Obsessed, crowed over what they see as Hollywood's next crossover star.

"This is the first film where she didn't perform musically," says Rory Bruer, Sony's head of distribution. "And what a way to start. I think she showing there isn't much she can't do."