* LOOKIN' IN MY PURPLE EYES *

Finding inspiration within a well known 80s heavy metal album cover, Encino-based Primitive work up a new collaboration alongside Oakley, utilizing the eyewear brands classic Frogskin model. The sunglasses feature a gradient colorway, fading from black to purple, midnight blue, and eventually a clear finish. Along with special Primitive “P” logos on the detachable arms, the shades will come fully equipped with an additional set of arms and a custom silk screened bag, further emphasizing the theme which was conceived by Jubal Jones and the rest of the Primitive team. Look for these to drop in the coming Summer months, exclusively through Primitive.

* 1 oLd P!c 0f Me * { 1 yrs old }

* WHO'S BATHROOM TH@ HOTTEST *??? { MINE OR MY OLDEST SIS STACIE }

<< M!NE

* JUST LET ME BE *

JOOP! Jeans previews their upcoming Fall 2009 Collection with a new lookbook modeled by Jakob Wiechmann, with photography shot by Markus Pritzi. The collection offers an edgy arrangement of garments, highlighted by the use of studded leather, knits, trouser, and blazers amongst other slim profile designs.

* A DIFFERENT COLD~NESS *

JOOP! Jeans previews their upcoming Fall 2009 Collection with a new lookbook modeled by Jakob Wiechmann, with photography shot by Markus Pritzi. The collection offers an edgy arrangement of garments, highlighted by the use of studded leather, knits, trouser, and blazers amongst other slim profile designs.

* I WANT ALL OF THIS D0pE STUFF *

by L.A. Ruano

Cheez unveil further items from their full fledged Japanese clothing line, designed by the duo of Deka-Jun and Naoki. Keeping in tune with their usage of vibrant colors and prints, the bike/skate-inspired brand produce an “Albert” fedora hat and sunglasses, “Pop Culture” t-shirt, and a set of pin badges donning the trademark Cheez logos. All are now available via the honeyee online store.

* Jay - Z AT HIS BEST *

After releasing his new track “D.O.A. (Death Of Autotune) last week, Jay-Z pictured performing on stage during Hot 97 Summer Jam at Giants Stadium on Sunday, June 7th in East Rutherford, New Jersey.

The concert/event was the hot spot this weekend and many celebs performed and stop by including: Lil Kim, T-Pain, Jeremih, Pleasure P, Drake, Mary J. Blige, Soulja Boy and more. Peep the dope photos!